ShootDotEdit

CreativeLive Course: Featuring Jared Bauman

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CreativeLive is our favorite resource for awesome online education for professional photographers. We’re excited to share that ShootDotEdit‘s President, Jared Bauman, will be teaching Content Marketing for Photographers!

Traditional marketing is dead. Technology and social media have completely changed the way we attract clients – but the never-ending parade of changes can be overwhelming to busy photographers who are working hard to keep their businesses profitable. In Content Marketing for Photographers, Jared will share realistic, effective strategies and tactics you can use to revolutionize your marketing. You’ll learn how to: [···]

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Top 5 Tips for Selling Albums

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Through the hustle and bustle of a wedding day, it can sometimes be hard for couples to truly enjoy all of the details surrounding them and moments that occur. So how can you help preserve the memories of the wedding day for them? Create an album! Not only is this a piece that your couples will cherish, but it is an easy way for friends and family to reminisce about the details of that special day as well! Incorporating albums into your packages assists you in maximizing your profit. If you want to satisfy your current clients and book ideal future clients, album design is an important aspect to include.

In our Profitable Album Design and Sales Webinar, wedding photographer Melissa Jill shared effective ways for photographers to utilize wedding albums to increase sales within their photography businesses. Here are the top 5 tips to help you boost your album sales.

1. Show your passion for creating albums

Since digital images are usually high in demand, it is your job to educate your clients on the importance of also having an album. A wedding day is a sentimental part of your clients’ lives, so explain why an album will create memories that will last a lifetime. While having the digital files are great, share with couples how wonderful it is to have a physical item that truly captures the highlights and most memorable moments of the day. [···]

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Top 5 Tips for Lightroom Shortcuts

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As a wedding photographer, the time you have to work on your business is valuable. Though post production is a part of your workflow, it is not necessary for you to spend hours on your images. Integrating Lightroom into your workflow is essential to limiting the amount of time you dedicate to post production. There are many Lightroom tricks that we have shared with you, from basic tips to advanced tips.

In our Online Training: Lightroom Shortcuts and Speed Tips with Jared Platt, he revealed shortcuts that every Lightroom user needs to adopt in order to spend a minimal amount of time working on images. Here are the top 5 shortcuts tips for Lightroom that will speed up your workflow!

*Note: These shortcuts can be used in both Lightroom 5 and Lightroom CC!

1. Utilize keystrokes

When you shoot a wedding, you have hundreds of images to work on. After outsourcing photo editing to a company such as ShootDotEdit for color correction, it is time to add your Signature Style to each of your images! It can become time consuming to use the mouse to click through each of the buttons necessary to navigate through Lightroom’s variety of modules. By minimizing mouse clicks and utilizing keyboard shortcuts, you will have quicker access to manage your photos as well as navigate through and work in the various modules.

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Top 5 Tips for Posing

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As a wedding day approaches, you prepare by charging your gear, formatting memory cards, and scouting the wedding location. Another essential thing to work on before each wedding is posing! Mastering wedding photography poses that will make your couples look their best ensures that you will nail the shot every time!

In a recent webinar, posing pro Roberto Valenzuela hosted a Posing Critique with ShootDotEdit, a photo editing company for wedding professionals. Roberto shared tips, insights, and best practices on how to make every couple look stunning in their images. Here are the top 5 tips for posing that will help you wow your clients!

1. Critique the small details

As you shoot the wedding, it is important to constantly check for any small details that may offset the photo. By taking a few seconds to examine your frame, you can correct any mistakes and remove distractions on the front end! Everything from the bride’s hand placement to posture matters! As a simple trick, right before you photograph the bride, have her breathe in – this will naturally tighten up her waist and straighten her posture, making for a more flattering figure! During family formals, check to make sure that no one is slouching, everyone is looking at the camera, and they are all close together with their hands and arms touching – they are family, after all!

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Image Compliments of Roberto Valenzuela

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Top Secrets to Better Networking

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Networking with vendors and clients is one of the best ways for you to grow your business. Done correctly, and it can exponentially increase the numbers of clients you book for your photography business each year! We’ve given you tips to connect with vendors, as well as ways to win with client referrals. Whether it is busy season or the offseason, it is important for you to know how to create strong networking relationships. We connected with a few industry leader photographers and gained some insights on their top secrets to better networking that helps them grow their businesses!

Meet face-to-face

With the ease of doing everything online today, it is easy to revert to social media to do all of your networking. While social media is great for brand awareness and reaching out to vendors and clients that are not in your area, take a step away from the computer and venture out into your community to network! Take advantage of meet-ups with local photographers and vendors in your area to meet with new people and create a personal connection. Vendors will remember you more through a connection in person rather than a virtual “hello” shared over Facebook.

Pittsburgh wedding photographer, Leeann Marie, finds that many vendors are more willing (and excited!) to work with her when they have the opportunity to meet in person:

“Get out of the house! Go and meet new people in person. You must step outside any fear you may have, and meet with people face-to-face. And often!”

– Leeann Marie

View More: http://annlouisephotography.pass.us/golishfamily

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4 Wedding Photography Websites Done Right

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As a photographer, there are many details for you to focus on in your business to help you attract ideal clients. A well-designed website is key to increasing traffic to your wedding photography business. When your website is done right, you are welcoming potential clients who will want to hire you to take images on their big day! While information on your website should be easily accessible, it is also important to include features that help you stand out from other photographers in the industry. Here are 4 examples of wedding photography websites done right.

Captivating About Page

On each page of your website, it is important to provide content that will create relationships with past and future clients. An About page is an opportunity for you to present who you are as a photographer and a business owner. When you are creating this page, remember to include details that will bring ideal clients to your business. Everything on your page should be relatable and personable, giving you a chance to attract like-minded clients. [···]

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Top 5 Tips for Vendor Referrals

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Here at ShootDotEdit, not only do we take care of your post wedding photography needs, we also enjoy educating you on the best practices to grow your business. There are many aspects of your photography business that you must master to create a constant flow of bookings. Relying on clients referrals is an effective way to bring in new revenue, but that is not the only referral avenue you have to work with. While your past clients are great for referrals, the vendors that you work with at each event can be great, if not better sometimes! Learning how to work with vendors to create a vibrant referral network is key to growing your business.

In our Turning Vendors into Referral Engines Webinar, photographer and business owner J Sandifer shared tips on how to use vendor referrals to increase your bookings this year. Here the top 5 tips that you can apply to your business today to get started.

1. Be the center of your local network

In the social media age, Facebook, Twitter, Linkedin, and Pinterest have created a new and unique way for you to interact with friends and business associates. While using social media can be helpful to your business, there is still a lot of value in face-to-face meetings. When you build a connection with your vendors on a personal level, you are creating a lasting relationship. These relationships will increase the referrals you get for your business. As you form relationships with vendors, remember to stay top of mind with them – every few months, reconnect with them over coffee or lunch to see what you can do to help one another out! [···]

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Pro Wedding Photographer Tips: How to Shoot Silhouettes

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As a photo editing service for wedding photographers, we see tons of stunning images that photographers submit to us every day. It is always wonderful to see the different types of images photographers take and how creative the shots are, especially when it comes to the lighting and posing! From natural lighting to off-camera flash, the possibilities are endless as to how you can create great photos.

We have spent some sharing pro photographer tips with you on how to create sun-drenched images with natural light, dramatic images with off-camera flash, and several posing techniques – now we want to dive into tips and tricks for taking silhouettes! Silhouettes make for dynamic and compelling images that can help you tell a beautiful story about the wedding day. Here are some pro photographer tips on how to shoot silhouettes with your couples.

Eliminate distractions

As you are shooting, it is important to ensure that there are minimal distracting elements in the image so they do not blend into your couple. With silhouettes, you are exposing for the background, so everything in the foreground is going to be dark and in shadow. When setting up your image, ensure that every object within the frame is intentional, because it can end up competing with your main subject. If you do want to include other parts of the landscape or scenery in the image, frame your couple in a way that draws the attention to them so they clearly stand out against the other items that are silhouetted in the scene. [···]

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How to Create a Simple Album Workflow

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As you know, here at ShootDotEdit, we are a photo editing company who cares all about Color Correction and ways to optimize your post production workflow. While we specialize in this, we also love to share ways to speed up other areas of you business! Recently, we have given you tips about how to streamline your album design and quickly select images. Effectively selling albums to your clients helps you showcase your creativity and assists you in increasing your profit. Since creating albums can be a time consuming process, we’ve put together some useful ways to help you to create a simple album workflow.

Select images for Clients

From the months leading up to the wedding to the day of, the bride and groom have made countless important decisions to create a memorable experience for their special day. When it comes to choosing images for their wedding album, take the responsibility off of your clients’ shoulders and choose the images yourself. Not only will this speed up the process, but as a photographer and storyteller, you know what story you want to tell through the images and which are the best to use. [···]

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Top 5 Pricing Tips

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There are several reasons you may have decided to be a wedding photographer – you love taking photos, you’re a social butterfly and love client interaction, or you love the idea of running your own business. Whatever the reason is, the more active you are in each aspect of your business (shooting, marketing, networking), the more likely you are to increase your profit! Here at ShootDotEdit, we love providing wedding photo editing services to photographers – as well as providing you with tips that can help you grow and succeed in your business! The #1 way for you to create long-term success for your wedding photography business is to accurately price your services and products. Learning how to use pricing as a marketing tool is an essential part of growing your business, as pricing helps you guide your clients to make the right decisions! The more knowledge you have about pricing, the easier it will be to book your ideal clients who will refer you to their friends and family.

In our Pricing for Profit webinar with Bryan Caporicci, we discussed many ways for you to use pricing to accomplish your long-term business goals. Here are the top 5 pricing tips that will help your business grow this year!

1. Know the Variables

Clients can sometimes be shocked at the price of wedding photography – this is because they do not fully understand everything that they are paying for. To a client, they may think that they are just paying for the time that you are shooting their wedding, and they are not considering any of the time you spend before or after the wedding prepping and working on their images! Ensure that you correctly determine the labor costs that go into each and every session that you book and include that in your pricing. Each hour that you spend prepping or consulting with a couple should be accounted for. [···]

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