Are you a photographer who cringes at the thought of selling to your clients? In-person sales are often one of the most challenging aspects of your job, but can also be a lucrative addition to your yearly income. But, without a process in place, it can be difficult to maximize your profits with wall art sales, especially during the busy wedding season.
In our Online Training: Simple Steps to Sell Wall Art to Every Wedding Client, Chris Scott of Swift Galleries shared ways for you to sell wall art to every client, and the importance of setting and maintaining expectations throughout the client lifecycle. Here are the top 5 tips from his training you can implement into your process today.
1. Attract the Right Clients
Do you find yourself offering wall art, but not selling it to clients? To find success with every client, you must attract the right type of client to your business. If you attract clients who do not want wall art, chances are you will sell less wall art to them. To keep wall art top of mind for potential clients, place examples on every platform they can access. This means place wall art examples on your website, blog, and social media platforms. When you place wall art everywhere your clients look at your work, you have a higher chance of the right clients reaching out to you.