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3 Wedding Pros Share Marketing Tips You Need to Know

Much of your job as a photographer is spent reaching out to clients who will help you grow your business. One of the top ways to do that is to create and use a strategic marketing plan, which can provide you with more opportunities to share about your brand with ideal clients. The more effort you place into your marketing plan, the easier it becomes to attract clients and book more weddings.

In our Secrets to Getting Booked in 2017 Guide, we asked top industry leaders what techniques worked in their business last year to book more weddings. Below, 3 wedding pros share marketing tips you need to know to help you book the clients you desire this year.

1. Set Specific Goals

As with every plan you create, you must set specific goals for your marketing efforts. When you have the specific goals set, you can then create a detailed marketing plan that allows you to reach ideal clients. Those are the clients you should spend time marketing to, so you can reach your goal for the weddings you need to book.

ShootDotEdit Customer, Vanessa Joy Photography, recommends to be specific in the goals you set for the weddings you want to book. This means looking at your financial goals to decide how many weddings should be on your schedule. The more specific you are with your goals, the more detail you can include in your marketing plan to achieve those bookings.

wedding photography marketing tips

Image Compliments of Vanessa Joy Photography

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“To reach your goals, you need to know what they are. It’s no use to throw a number out there like ‘15 weddings’ when 5 of those could be $5,000 weddings and the others are $2,000. When making and attempting to reach booking goals, be as specific as possible, breaking down the numbers and doing the math to come up with a concrete target in numbers and dollars.” -Vanessa Joy Photography

Tip: Find out how you can save more time in your business to work on specific goals for your photography marketing when you outsource wedding photo editing and eliminate hours from your workflow.

2. Discover Your Target Market

To maximize your marketing, discover who your target market is. This requires you to do some research into your ideal client and the specific details about them. The reason you should know your target market is so you can use a marketing strategy that caters directly to them, rather than spending your efforts on clients who may not be ideal for you.

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Salt and Pine Photography, a ShootDotEdit Wedding Pro, suggests taking the time to get to know your clients. Use the important details about them to guide your marketing strategy and allow you to book the clients you desire.

“Know your clients, not just the clients you have, but the clients you want to have. You need to know how they think, what they are willing to spend, how they shop, what they love and hate, and how they use the Internet. Everyone’s ideal client is different, and trying to put your ideal client into someone else’s box isn’t going to work. You need to tailor your brand to them and only them.” – Salt and Pine Photography

Related: If your brand message is not clear, your marketing plan may not be as strong. Fix that with these tips!

3. Be Intentional in Your Marketing

Because there are many ways to market to ideal clients, be intentional with your marketing plan. Every time you share something on social media or update your website, make sure there is a specific reason behind it that relates back to your strategy. Your time is valuable, so everything you put into your marketing plan should help you attract and book clients.

ShootDotEdit Pro, Donal Doherty, recommends for you to have intention behind every decision you make for your marketing efforts. This allows you to stay top of mind with ideal clients, so they look to you when they are ready to book a photographer for their wedding day.

“Be at the front of people’s mind. Be intentional and constant in your marketing approach, both online and offline. The more people see you and your brand associated with great work and content, the greater your chances are they will go to you as the first port of call when they need to book a wedding photographer.” – Donal Doherty

Related: How can you use these top 5 tips to maximize your marketing for your business?

Marketing for your business is essential to your growth and longevity in the wedding photography industry. When you create specific goals, discover your target market, and use intention in your marketing, your efforts can lead you to clients who are perfect for you. Take the tips listed above by these 3 photographers and implement them into your marketing strategy to help book more weddings.

In addition to marketing, what else can you do to book more weddings this year? The list can be overwhelming, but we’ve made it easy for you. Download our free Guide: Secrets to Getting Booked in 2017 to hear from top industry leaders about what worked best for them last year, and how you can utilize those techniques for your business. Grab your free copy today!

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14 Tips to Building a Strong Social Media Plan This Year

Building a Strong Social Media Plan

More than ever, a strong social media presence is vital for the success of your wedding photography business. Do you have a plan in place for how you will maximize social media this year to reach ideal clients, increase awareness about your brand, and book more weddings? To get you started, here are 14 tips to help you build a strong social media plan this year.

1. Identify Where Your Audience Is

Although having a presence on each social platform is ideal, it can be helpful to know where the majority of your audience is. If, for example, you find that most of your clients come from Facebook, this is where you want to spend a bit more of your time and efforts.

 

Style & Story Creative Outdoor Wedding Image

Image Compliments of Style & Story Creative

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6 Engagement and Wedding Ring Shots to Spark Your Creativity

During the wedding day shoot, detail shots are of the most important images to capture. From getting ready, to the ceremony, to the reception, there are various details to include in the wedding story. Ring shots are among the details you must document for your couple. Depending on your location, props you bring, or the elements available to you, there are plenty of creative and unique ways to shoot the rings. Below, we share 6 engagement and wedding ring shots from a few wedding pros to spark your creativity.

1. Elmer Escobar Photography

In this photo by Elmer Escobar Photography, he positioned the ring with gold details around it. This is a stunning way to showcase the ring, and to provide his couple with variety in their images.

Elmer Escobar Ring Shot

Image Compliments of Elmer Escobar Photography

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3 Simple Steps to Find Success in 2017

One of the most important parts of your role as wedding photography business owner is to create strategic plans to help you succeed throughout the year. But, sometimes it can be difficult to know exactly where to start and what you need to focus on. Here at ShootDotEdit, we provide wedding photography editing services to help free up your workflow to focus on more important items in your business – such as your business plan! To help you find success in 2017, we reached out to Matt and Carissa Kennedy of The International Academy of Wedding Photographers to gain their insights to help you with your business plan this year.

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When I was a young adult, I worked in a financial firm with one of the top financial planners in our area. One of the things I valued most from that job was learning how to create a practical, solid business plan. Every year my boss would sit down with me to go through his business plan for the next year. We would look back at how that previous year went, then we would review our goals for the next year. At that time, it gave me an incredible amount of motivation to achieve the goals for the business, and it wasn’t even my business! Writing a business plan does not have to be an intimidating process! It is the chance to reflect and dream. Dream big! You may have shot 40 weddings last year or maybe you only photographed one or two. Either way, if you have the desire of making your photography an actual business, it is time to treat it like a REAL business.

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8 Wedding Photography Landscape Images to Motivate You

When you shoot outdoors with your clients, it can often be challenging to know exactly where to position them. Depending on the location, there may be distractions or lighting issues that make it difficult to quickly capture the images you need. On the other hand, some locations provide you with stunning landscapes that enhance your wedding photography. To provide you with some inspiration to take with you during your next outdoor shoot, here are 8 wedding photography landscape images to motivate you.

1. Kim Payant Photography

The clouds and snow capped mountains create a remarkable backdrop for this photo of the couple! Great shot by Kim Payant Photography!

Image Compliments of Kim Payant Photography

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The Keys to Defining Success for Your Business

As a business owner, you spend much of your time on strategic plans to help you succeed throughout the year (and the years following). This includes plans to attract ideal clients, book more weddings, and grow to the next level. Because every photographer has a different path, how do you know what will work best for you? And, how can you ensure you are happy with the plan you create?

Below, ShootDotEdit Wedding Pro, Vanessa Joy, shares her insights into how to define success for you and your business. Take a look to discover Vanessa’s keys to implement today.

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I believe, when you’re not taking the time to identify your why and where, you’re setting yourself up to waste time running in circles and ultimately chase the wind.

It’s different for everyone. Everyone has a different vision for their life long-term. Some kind of idea of what they’d like their life to look like, even if it’s only in small pockets of clarity. If you want to start a business, I don’t think you need to make a business plan. Business plans can take too long to create, stifle creativity, and get outdated too often. But, you need business goals to know what you’re working toward.

Image Compliments of Vanessa Joy Photography

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Get Inspired: Spectacular Winter Engagement and Wedding Images

Here at ShootDotEdit, we provide wedding photography editing services for pro photographers. We also love to share inspirational images with you from wedding photographers around the world.

One of the best parts of your role as a wedding photographer is you can shoot throughout the year. Depending on your location, the winter months may bring snow and other weather for you to work with to capture stunning photos. Today, we’re sharing 5 winter engagement and wedding images to provide you with inspiration during this time of year. Take a look below, and don’t forget to let us know which is your favorite in the comments!

1. Jessica Claire

Take a look at this amazing image Los Angeles photographer, Jessica Claire, captured of the couple as the snow blanketed the scenery around them!

Image Compliments of Jessica Claire

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A Sneak Peek into WPPI 2017’s New Location and Exciting Events

With the new year comes many opportunities for you and your photography business. It’s the perfect time to adjust your business plan, streamline your workflow, and make lasting connections with clients and vendors. WPPI is one of the first chances you have of the year to achieve these goals. During the week-long event, there are various industry leaders who provide insights on topics ranging from marketing, to shooting, to growing your business, and more. There are also plenty of chances for you to mingle and meet with fellow wedding pros and vendors, who may be ideal to assist you in your overall growth for 2017.

One of the topics buzzing is the change of location for this year’s event. WPPI has moved locations from the MGM Grand to the Las Vegas Convention Center! Perhaps you are asking yourself how this location change affects you and your experience at the trade show this year. Or, maybe you are wondering why the location changed in the first place. Not to worry! We connected with the Director of WPPI, Jason Groupp, to learn more about the new location and what other exciting happenings you can look forward to!

“We recognized that WPPI needs to continue to grow as a big show. The Las Vegas Convention Center was the only place in Las Vegas where that would be possible.” – Jason Groupp

The new location

As a growing community, WPPI’s annual trade show continues to be one of the top events of the year. And, with more and more photographers and vendors showing interest each year, Jason and his team knew it was time to look for a new location. And, even though the MGM has been a great location in the past, it was time for them to focus on the future and the trade show’s continuous growth.

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Join our President Jared Bauman at WPPI 2017

Is your WPPI plan ready with a list of speakers to see, vendors to meet, and parties to attend? We’ve got one more speaker for you to add to your list: our President, Jared Bauman!

How to absolutely fail at your photography business… and the keys to absolutely succeeding

Monday, February 6th at 10:30am PST

It has been said there is only one way to succeed, and a million ways to fail. Knowing what to avoid is often the big step to creating a successful photography business. What to say NO to is just as important to what you say YES to. You must be extremely focused at doing what is most effective in growing your business. Join Jared for an enlightening look at exactly what it takes to successfully blow-up your photography business in 2017. He will pull from his knowledge running a successful wedding photography studio for over a decade, along with a top-down perspective gained from working with ShootDotEdit’s successful wedding photographers day in and day out. You will walk away with a list of what will work (and what won’t) to succeed in the wedding photography business this year.

Learn more about Jared’s class here.

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Behind the Scenes with Rangefinder: Secrets to Becoming One of the 30 Rising Stars

Here at ShootDotEdit, we understand how important it is for you to stay relevant and up-to-date in the ever-changing wedding photography industry. Not only do we provide you with wedding photography post production services, we also love to share tips and tricks to help you elevate your skills and place your images in front of ideal clients. One way to share your images with larger audiences of ideal clients is to have your work featured in a publication.

Rangefinder Magazine is an award-winning monthly magazine for wedding and portrait photographers, and the official publication of WPPI. Every year, they choose 30 Rising Stars to feature in the magazine. Getting featured is a perfect way to showcase your images and encourage ideal clients to learn more about you. Today, editor-in-chief of Rangefinder Magazine, Jacqueline Tobin, is sharing what she looks for in your wedding work to become one of the 30 Rising Stars.

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Back in the 80’s, when I was right out of college and working as an editorial assistant at Photo District News, featuring wedding photography in the pages of the magazine was a non-issue. We just didn’t go there. Terms like “weekend warrior” and “amateur” were bandied about in reference to wedding shooters, and weddings were something photographers covered on the side but didn’t talk about. Then wedding photojournalist Denis Reggie’s image of John Kennedy Jr. kissing his new wife Carolyn Bessette’s hand came along and caused a sensation, even described by the Wall Street Journal as “the watershed image that transformed wedding photography forever.”

Image Compliments of Lucy Spartalis

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