Wedding photo albums are timeless entities that allow your couples to look back on their images years later. Albums are also a great way for you to increase profit for your photography business. And just like your post production workflow can be time-consuming, wedding album design takes a lot of your time. One of the keys to success is to build processes and systems that allow you to quickly and efficiently work on designing albums, without spending all of your time. We reached out to founder of Align Album Design, Melissa Jill, to find out more about their solution to a fast album design process.
Wedding Album Design
When she thought of a fast approach to wedding album design, Melissa “realized there is a problem” in the photography industry. She mentioned that “every photographer has to put together their own piecemeal solution for albums. I started thinking, ‘wouldn’t it be great if there was a way to streamline your [album design] workflow?’ And that’s how the Album Start-Up Kit was born.”
The Album Start-Up Kit has everything you need to quickly add albums to your photography business and increase your profit per wedding. It takes the guesswork and trial and error out of the process, which helps you be as efficient as possible (and save time in your workflow).
The journey to creating the kit involved a lot of work for Melissa and her team, but was worth it because Melissa “knew photographers in this industry needed an all-in-one done-for-you solution to quickly and easily add albums to their studio so they could save valuable time and earn additional profit per client… QUICK.”
The Kit’s Featured Tools
The Album Start-Up Kit comes with 11 tools that are meant to streamline your album workflow. Below, Melissa shares a brief description of the tools and why they are a valuable part of the kit.
“Each and every one of the 11 tools included in the Album Start-Up Kit has a purpose.”
#1: Custom Sample Album
“If you want to sell albums, you have to show them to your clients, so a sample album is a MUST. But one of the toughest parts about starting to sell albums is picking the best options for your sample album. We’ve done that for you and a custom designed 10×10 leather covered Align Legacy Book designed with YOUR images and valued at $436 is included in the Kit!
#2: Pricing Guide
“We take the guesswork out of pricing. This tool is an exact guide for how to price your albums in order to make $300, $500, or $1,000 additional profit per wedding depending on your business and market.”
#3: Website Text
“To help you communicate the value of this one-of-a-kind product to your clients, we’ve included text you can customize for your website and blog. Use our worksheet to help you develop your own personal ‘why’ that will serve as a compelling way to communicate the value of albums to your clients, and then choose between one of two copy-and-paste text options that effectively overcome the common question of why albums ‘cost so much’ in a non-salesy way.”
#4: Stock Photography
“To help you SHOW the value of your new albums on your website and blog, we included over 180 stock photos of Align Legacy Books. These high res images I photographed in a bright white studio are ready to drop onto your site, blog, and social media – saving you tons of time.”
#5: Email Templates
“To help you create a smooth and efficient workflow, we’ve included 8 pages of email templates that will help you clearly communicate with your clients from start to finish throughout their album production process. There are so many details that can potentially fall through the cracks, and these emails are designed to make sure that doesn’t happen. Use these templates to walk your clients through what could be a hairy process in a way that makes YOU look like a pro and leaves THEM raving about your exceptional service!”
#6: Contract Text
“To help you manage your clients’ expectations and create a sense of urgency to finalize their albums, we’ve included album-related contract wording you can paste directly into your contract.”
#7: Initial Client Meeting Talking Points
“Your initial client meetings are THE PLACE to showcase your products and communicate value, so we’ve composed helpful talking points to guide your meetings. Use the guide included in the Start-up Kit to make sure you communicate effectively during this critical window of opportunity.”
#8: Cover Swatches
“This pack of leather and linen cover swatches is great to have on hand for clients to touch and feel during your initial client meetings.”
#9: Sales Secrets Guide
“This resource is a compilation of everything I’ve learned through 14 years of experience about how to sell albums effectively. These are things I’ve learned the hard way, and I’m sharing it all.”
#10: Start Here Checklist
“Since there is a whole lot included in this kit, we created a ‘Start Here Checklist’ to walk you through every step of implementation. Simply open the Start Here Checklist upon download and follow along to launch your albums.”
#11: Exclusive Facebook Group
“You will have access to a private Facebook Group for all of the photographers who have purchased this kit. Learn from those who have gone before you, compare notes, and ask any album-related questions you have, right when they come up. I regularly monitor this group and will be happy to answer any questions you have going forward!”
Of the 11 tools included above, Melissa suggests starting with the “Start Here Checklist.” She mentions it will “take all the guesswork out of what you do next. It will walk you through every step of implementing the rest of the tools clear through to your album launch.”
Save Time in your Workflow
As we mentioned before, album design is a time-consuming part of your post-wedding workflow. Melissa explains how the tools in the Album Start-Up Kit can save time and allow you to focus on other aspects of your photography business:
“On average, it takes a total of 4-6 hours to implement everything in the kit and start selling albums. Without the kit it will take closer to 100 [hours]. While we call each component in the kit a “tool,” they are really more done-for-you tools. Much of what will be required for you is copying and pasting text and selecting images for your sample album. It is super simple to launch your albums and start making a profit with the Album Start-Up Kit, which is the whole goal!”
A Few Album Sales Tips
As the founder of Align Album Design, Melissa knows a thing or two about album sales and how to maximize them in your business. In the Sales Secrets Guide, included in the Album Start-Up Kit, she shares many of those tips. Of those tips, her #1 piece of advice is to:
“Find your passion for [albums] and articulate that. Share your story or the story of your parent’s wedding album or lack thereof – anything that will communicate WHY you want every client who hires you to walk away with a wedding album in their hands. You cannot expect your clients to be excited about purchasing an album if you aren’t excited about them yourself.”
Melissa suggests thinking about selling albums like this:
“How many wedding albums are you shooting this year? Multiply that number by $1,000 and you have the additional profit you could add to your bottom line without having to spend marketing money on finding NEW clients. Selling albums is a no-brainer.”
So, what can you do you make the most of the Album Start-Up Kit? Melissa suggests to “follow the steps that walk you through exactly how to implement albums into your studio.”
Learn more about the Album Start-Up Kit and how to implement it into your workflow here.
When you streamline your wedding album design workflow and utilize tools that are made to help you sell more, you can make more money and grow your photography business. What else can you do to get closer to your goals this year? In our How to Grow Your Wedding Photography Business Guide, we share 50+ pages filled with articles and insights from wedding pros geared toward specific parts of your business to help support your growth. Download your copy today!