Specializing as a photographer. What does it mean to specialize in something? If we look at the definition, it means to “concentrate on and become (an) expert in a particular subject or skill.” As a wedding photographer, you’ve already taken the steps to specialize in one area of photography. It’s so important to find and share your specialty with clients who are ideal for you. To share more about why finding a niche is essential to your success, we reached out to ShootDotEdit Wedding Pro, Jessica Hill Photography, to hear more about her personal journey to find her specialty as a photographer.