Here at ShootDotEdit, we love to provide wedding photography editing services to pro photographers. We also love to share valuable tips and tricks to help you grow your business, including how to use marketing to book more clients. Marketing for your wedding photography business allows you to place your images and content in front of ideal clients who are looking for a photographer. To help you learn more about your ideal clients to build your marketing plan for your business, we reached out to Heidi Thompson of Evolve Your Wedding Business to gain her insights into the topic.
Heidi Thompson is the author of Clone Your Best Clients and the founder of Evolve Your Wedding Business, where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business and marketing expertise has been featured on several wedding and business outlets, including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World, and she’s an advisory board member for the UK Academy Of Wedding & Event Planning.
A lot of photographers have a fluid idea of a nonexistent, amorphous client, they sort of know who they maybe want to work with. But it’s vital to have an exact target, not only because it helps them find you, but because it helps you find them.