Facebook has long been a popular medium for professional wedding photographers to post and share their images. The social media giant has changed dramatically over the years, and it’s no secret the amount of engagement that each post sees is significantly lower than it once was.
With engagement dropping, it is more important than ever for photographers using Facebook to post their wedding photography pictures to understand how to maximize engagement. In our previous post, we shared how to maximize engagement on your business page with your images (after they’re color corrected by a wedding photography editing service). In this post, we are looking at tips to increase Facebook engagement as it relates to what you write.
Keep it Short
The data is in… shorter posts create more engagement on Facebook. Posts that had 81-249 characters in the text received 60% more engagement than posts with 250+ characters. And, posts that contained less than 80 characters in the text received a huge 166% increase in engagement over posts with 250+ characters. To put that in perspective, that is almost three times the amount of engagement!