With billions of users on social media, Facebook and Instagram ads are a fast way to place your images in front of ideal clients. As a process that changes quite often, though, ads can be challenging to master. How can you quickly learn the ins-and-outs of advertising to expand your reach on each platform?
In our Online Training: How to Use Facebook and Instagram Ads for Your Wedding Photography Business, Jesse and Becky Morquecho of Idealust provided solutions to help you create effective ads that get you the results you need to book clients and grow your photography business. Here are the top 5 tips from their Online Training.
1. Advertise with Purpose
Before you get started with ads, take a step back and look at the bigger picture. The goal is to advertise with purpose through creating a plan and making your ads (and the money you put behind them) effective. To be profitable with ads, there should be two distinct parts to your marketing. The first part (the funnel) is what content you share and the second part (the ad) is making sure you have a marketing plan, and you are boosting what will help you reach your target audience.