Facebook is one of the best social media platforms for sharing photos, which makes it a great choice for professional wedding photographers. Facebook’s platform makes it a natural fit for using your images to market and grow your wedding photography business. However, over the years, engagement on Facebook for each individual post has dropped. It’s important to know and understand the secrets to maximizing engagement on Facebook.
Use Your Photos
It seems obvious, but it is one of the most important details to increasing your engagement on Facebook: use your images when you are posting.
93% of Facebook’s most engaging posts are photo-based posts. When the data was analyzed, it was revealed that posts with photos received 39% more interactions, 53% more likes, 84% more click-throughs, and 104% more comments!