As a part of your strategy to expand your reach and share images with ideal clients, Instagram is a perfect tool to help. With features for business owners and new additions to keep followers engaged, you can use the platform to find and attract couples who may be looking for a photographer.
The key to success with getting more followers is to use strategies geared toward ideal clients, so you can more easily connect with them and encourage them to visit your website and blog. How can you ensure you build your following and attract those clients?
Orange County wedding and portrait photographer, Rich Lander of CHARD Photographer, has an Instagram account that caters to his ideal clients. Below, we share 7 secrets Rich uses on his Instagram to help him gain over 70k followers. Take a look and see which you can implement into your current strategy.
1. Showcase the Top Photos
Just like you would for your website and blog, you should always showcase the top photos on your Instagram account. These are the images that share your unique photography style and are the best from your past shoots. When clients look at these images, they can better understand your style and what their images could look like should they book you.