One of the main ways to stay top of mind with ideal clients is to increase the awareness for your business. Social media is a simple way to share your images and content, and encourage followers to learn more about you. When you incorporate hashtags on your posts, you cater to your target market and what they are interested in. In the past, we’ve talked about the best hashtags to use on Instagram and on Twitter, as those are two of the top platforms to do so. Today, we are focusing on Facebook and if you should use hashtags on the posts you share.
With 1.86 billion monthly active users, Facebook is an ideal platform to share your images and content with your target market. And although hashtags are not as commonly used on Facebook, they can still provide you with value in expanding your reach. We recently chatted with Heather Ball of Blossom and Bloom Photography about how she uses hashtags on Facebook to cater to her ideal clients, and the benefits of doing so. Keep reading to decide whether you should use hashtags on your Facebook posts.
Share More About Your Brand
When you incorporate branded hashtags on your Facebook business page, you create a specific area just for your business on the platform. After you book your clients, you can share that hashtag and encourage them to provide it to their family and friends. As they search for your branded hashtag, they will see your collection of images and posts and learn more about you.