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How to Triple Your Facebook Reach in 12 Minutes

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With other social media platforms on the rise, Facebook has consistently been an ideal platform for wedding photographers. It allows you to connect with followers and share helpful resources with them. You can share your images after they are color corrected by a post production photography company, and you can encourage your followers to visit your website and blog. But, are you doing everything else you possibly can to expand your reach and gain new followers? Facebook has advanced techniques to help you fully utilize your business account.

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Pro wedding photographer, Ben Hartley of Style & Story Creative and owner of Six Figure Photography has mastered Facebook. Today, he is excited to share one of his secrets with you to help you triple your Facebook reach.

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I recently used a simple strategy to grow our Facebook page by 7%… in 12 minutes. Check out the results in this image below. See where the spike in Likes happened? This was all because of the strategy I am going to share with you.

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Image Compliments of Ben Hartley of Style & Story Creative

Want to know how I did it? Simple. I invited people who have already interacted with my brand, but have not committed with a page like. Here is how you can do the same:

1. Open up your Facebook page and look at a recent post. See to the left where it says, “X others like this?” Click on that.

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Image Compliments of Ben Hartley of Style & Story Creative

2. From here, it will bring up a lightbox showing all of the people who have liked that post.

Related: Are you using Instagram Stories? Here’s a simple guide for wedding photographers to help!

3. If you’re signed in to your personal page (NOT your business page), you will see that you have the option to invite non-fans to like your page.

4. Start inviting them!

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Image Compliments of Ben Hartley of Style & Story Creative

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Related: How can you maximize your Instagram business account?

Now it is just a matter of rinsing and repeating for all of your posts. Not everyone will become a fan, but you will get a bunch of new likes for your page, which will add additional social proof to your brand and increase awareness of your services! Try this out and see how many new followers you get!

Want more awesome tips from Ben? Be sure to stay up to date with him by following his Six Figure Photography Facebook Page! Plus, discover how you can book your first $7,000 wedding without spending years of trial and error in his free live online class, August 11th at 10am PDT. RSVP today!

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Properly utilizing Facebook and its advanced features is key to your success in tripling your reach. When you reach more of your ideal clients on Facebook, you have the opportunity to create additional relationships, which can result in an increase of bookings for your business. What other social media platforms can you use to expand your reach with ideal clients? Our Social Media Guide for Wedding Photographers shares insider secrets from some of the industry’s pros on four different social platforms! Download it today to connect with clients who are perfect for your photography business.

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