With every year that passes, the wedding photography industry changes. From new photographers emerging to create businesses and competitive marketing strategies, to advancements in technology and shooting techniques, running your own wedding photography business can be an overwhelming task. Creating goals for your business each year can assist you in elevating your standard and get you to exactly where you want to be.
When you look back at 2015, did you reach your business goals? Even if you came close to meeting your goals, but did not quite get there, you still spent time working to attract and book your ideal clients. Be sure not to discredit yourself! Booking and shooting for your ideal clients takes up much of your time. After the booking process and post-wedding sales, the engagement and wedding shoots filled up the calendar. Once the wedding day shoot concludes, you worked to finalize their images and additional projects. Whether you shoot part-time or full-time, the process of successfully booking, shooting, and fulfilling post-wedding purchases can be very similar.
Here at ShootDotEdit, we love working to help photographers grow in their role as an artist and business owner. We also work closely with many photographers through our photography editing services, and we love to learn what trends occur on a yearly basis. Every year, trends change and the standards for what your business should achieve can advance. Because there are so many fascinating statistics we learn, we wanted to share a few of them with you, pulled from our data here at ShootDotEdit. Take a look and see what you knew already and what was a surprise. Before you leave, let us know what was your favorite stat!
Trend #1: Images shot per wedding
During every wedding, photographers shot an average of 2,945 photos throughout the day. From the bridal prep, to the ceremony, to the events during the reception, photographers made sure to shoot enough photos to capture the moments they anticipated their couples would be excited to see once the wedding day was over.
Fun fact: If you were to shoot all of those images on film, you would be shooting with over 80 rolls of film per wedding!
Trend #2: Images delivered to couples
Trend #3: Top Shooting Month
Did you find yourself shooting more weddings in certain months than others? Typically, the winter months are less poplar for couples to schedule their weddings, and that is a great time for you to work on your business. In 2015, the most popular month to shoot was October, followed by September and August. How many weddings did you have in those months?
Trend #4: Image Post Production
Trend #5: Popular Wedding Days
Related: Create a productive business workflow with these 5 tips from Bryan Caporicci
How do these stats compare to your own? Did you shoot on the most popular wedding day, or do you deliver the average number of images to your clients? Let us know in the comments! Check out our How to Grow Your Wedding Photography Business Guide to improve aspects of your business which can help you book dream clients and increase your overall profit!