It is becoming easier each day for people to become photographers. From the numerous online tutorials to workshops to the ease of purchasing equipment, the decision to shoot weddings is much simpler. Because of this, it is important to stay focused on growing your business and ensuring that it stands out from the rest. This does not happen overnight, though. Between optimizing your blog, setting up a successful social media strategy, and networking with vendors, there is a lot of hard work that needs to happen to have a thriving photography business. Here are 9 keys to boosting your business’s success and continuously improving it.
1. Develop Your Systems
Develop systems that let you work ON your business instead of IN your business. Take the time to create a manual of all of your processes. It may be tedious to document the processes, but when you create the right systems, it allows you to work on areas of your business that only YOU can do. The remaining tasks can be standardized and delegated to your associates and trusted partners. The more efficient and scalable your systems are, the less time you will have to spend executing tasks.
2. Stay Current
Use updated systems and software to ensure you are staying current. With the rate of evolving technology, there are constantly new versions and updates. Ensure that your software doesn’t hold you back from capturing or sharing the images you create.
Tip: Is your website still from 1998? Remember to stay current by actively updating this too! Understand the 4 Most Important Pages of your Website so you can attract the right clients to your business.
3. Use Social Media
With numerous social platforms available today, it is crucial that your business is easily found on social media. Determine which platforms work best for your business and help you attract your ideal clients. Create a posting schedule to allow you to stay consistent so that you continually can grow your reach. The more active you are, the better your engagement and following will be.
4. Make it Personal
Along with having a professional business, remember to personalize your brand and make it unique. Clients may not only look at images when booking a photographer – they might also base their decision off of the personal connection they have. Create a personal series on your blog, or post a few photos on social media of hobbies you like to indulge in. Sometimes, it only takes one small connection for a client to realize that you are the photographer they want at their wedding.
5. Stay Top of Mind
Stay in contact with vendors so you are fresh in their minds when they are referring a photographer to a client. Reconnect every few months to ensure those valuable connections are not lost. Place reminders on your calendar so you can easily remember when to network with each vendor. Whether it is coffee, lunch, or just a meeting of the minds – make sure your professional contacts remember you.
6. Act like an Owner
By acting like the CEO instead of an employee, it allows you to make critical decisions for your business. Your business will continue to grow as you continue to nurture it. Continuously examine and critique your processes and systems to see which areas can be improved. One of the most important areas to outsource is your post production wedding photography needs – something that takes too much time away from other important parts of your business. With the appropriate systems in place, you have the opportunity to take a step back and look at your business as a whole. It is important to review this on a daily basis to see where you are and how long it will take you to reach your goals.
7. Believe in Yourself
Before others can believe in you, you need to believe in yourself and your business. Believe that you are worth the price you are charging (and more!). Overcome the fear of failure, and understand that you can achieve your goals if you truly want to. Keep a positive mindset and stay focused on your goals, along with constantly looking for ways to improve.
8. Believe in Your Team
Set up rewarding partnerships that will help you and your business grow. Find areas of your business that others can help with, such as album design or color correction for your images. By taking the time to invest in setting your team up for success, you will establish trust with them. Along with this, your business will be more profitable because you will have time to focus on areas that need your attention to help it grow.
9. Dig Deep
Take time to discover who you truly are and why clients book you. The more you can build a business around YOU, the less you can be copied, and the more your clients will want to book you. When you have a clear vision of who you are and what makes you unique, clients who are similar to you will want to work with you. They will buy you before they buy anything else.
Most importantly, persevere. While running a photography business may be challenging, it is also very rewarding when you reap the benefits of your hard work and dedication. As Winston Churchill once said,
“Success is not final, failure is not fatal: it is the courage to continue that counts.”
Stay positive, stay focused, and stay true to yourself. Each step in the process is a key to creating a successful business, for each one helps to establish the foundation. With a solid foundation rooted in your passion, your business will continue to grow. Find out how you can choose the best pricing model for your business to assist in your growth with The Keys to Pricing for Wedding Photographers!