5 Ways to Create a Win with Client Referrals


There are several ways to grow your business, and one of the best ways to do so is by creating amazing experiences for your clients. When your clients fall in love with you, your images, and the overall experience that you provide, they are more likely to share their positive experience and refer you to their friends and family. By creating a win for your clients, you are creating a win for your business, because your clients become an integral part of your marketing department and help attract more of your dream clients. Here are 5 ways to create a win with clients and generate more client referrals.

#1. Set Expectations

Walk your clients through every step of your process the moment they come into contact with you. By actively taking the time to educate your clients clearly from the start, you will build trust and eliminate any uncertainty they may have. Always stay in contact and communicate any changes or updates you have about a particular process. This way, their expectations will be managed throughout their entire journey with you.

#2. Simplify the Process

The number #1 reason for clients not booking you is confusion. Evaluate the information you provide to clients and ensure that it is as simplified as possible and there is little to no room for confusion. Take a look at your website – is it easy for potential clients to contact you for additional information?

Related: The 5 Things Your Website Desperately Needs

When clients email you with questions, are your answers clear and concise? Set up standardized emails that you regularly send out to create a consistently positive experience for everyone who emails you. Be available and respond in a timely manner to show that their questions are important to you. By having a process that is simplified, clients will have a better experience and are more likely to refer you to others.

#3. Anticipate their Problems

Anticipate clients’ problems, questions, and concerns before they even reach out about them.  With your expertise and experience as a wedding photographer, you have the advantage to foresee questions clients may have. Proactively reach out to your clients and address these items – this will show them that you care about their personal experience and are actively thinking about them. Remember that you were hired to provide them with a great experience, so eliminating any problems before they happen will increase clients’ happiness, and this can lead to more referrals.

#4. Go Above and Beyond

While it is great to manage expectations and let clients know exactly what they will receive and the timeline for everything, take the extra step to thrill your clients by exceeding their expectations. If you tell clients that they will receive their wedding images 4-6 weeks after the weddings, over deliver on this. Outsource images to ShootDotEdit for a fast turnaround time, and surprise clients by giving them the photos 2-3 weeks after the wedding! Put in the extra effort to truly thrill clients and provide them with a great experience that they will be eager to share with others.

#5. Be Thankful

Gratitude goes a long way in any business. Show your clients that you are thankful for them in unique ways such as sending hand-written thank you cards on your personalized stationary. During the holidays, send greeting cards using ShootDotEdit’s 6 free greeting card templates that are customizable and easy to use to generate beautiful cards. Always remember that without your clients you have no business – simple gestures go a long way, and clients can share these thoughtful items with their friends and family.

Related: 3 Ways to Use Greeting Cards to Grow Your Business

Every time you work to thrill clients is another opportunity for them to share their positive experiences and send you more referrals. When you constantly win with your clients, you create a win for your business. Find out more about attracting your ideal clients to your photography business with our Guide to Marketing for Wedding Photographers!


1 Comment

  1. Helena

    I do agree with all of the ideas you have presented in your post. They’re very cicnonving and will certainly work. Still, the posts are too short for starters. Could you please extend them a little from next time? Thanks for the post!!

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